Google Ads is a top choice for transportation and especially black car businesses to generate more business. Why? People often don't know specific transportation companies by name, making it vital to appear for relevant search terms.
At Moovs, we don't just provide the best limo software, we also do Google Ads for limo service companies. Below some easy tips for you.
1. Set up Google Analytics, Google Tags & All Tracking
The biggest mistake to avoid is setting up on Google Ads without properly tracking them. If you can't exactly track clicks on your website and conversions that are coming from your ads, then you won't know if your wasting money, which is dangerous.
2. Location Settings
When starting a new ad, target only the exact cities and zip codes you want requests from. Avoid wasting money by showing ads in irrelevant regions. Pro Tip: Select wealthy zip codes in your business area.
3. Never do Broad Keyword Matching + Add Negative Keywords
The easiest way to make your ads unsuccessful is to show up for search results that are not relevant to your service. An easy way to avoid that is to use exact keyword mach or phrase keywords match. NOT broad keyword match.
Lets use the keyword "Limo service in Austin" as an example.
Also, you can add negative keywords, those you never want to show up for. For example Party Bus, if you don't have them but get too many requests for those.
4. Don't Advertise on Google Display Network
When setting up ads, it automatically selects Google Display Network.
If selected, Ads can appear on relevant sites, videos, and apps across Google (like YouTube) and the Internet when you have leftover Search budget. You don't want your ad to show up when someone is watching a youtube video or playing a video game.
5. Landing Page
Make sure your landing page makes it easy to contact you and that it builds trust. Make it easy for them to book with a phone number, non stock images, a short paragraph about your mission and address any objections they could have.
Preferably have a modern booking tool that people can use to directly make a reservation.
If you're interested in learning more in Google Ads, sign up for a demo. We manage Google Ads for you and implement analytics and tracking, so that you exactly know your ROI (Return on Investment)
Below an example of our friends over at JKABS.
Make sure to sign up to Moovs. We have a free version now.
The best limousine software to manage all your rides, automate your day-to-day, grow your business and SO MUCH MORE!
