What is SEO?
SEO (Search Engine Optimization) is the practice of improving a website's visibility and rankings in search engine results to attract more organic traffic.
The best part about organic traffic, it's free traffic.
You don't pay per click.
When talking about SEO we're going to look at rankings on Google, as that is the most popular search engine.
Below 4 simple tips to improve your SEO!
1. Keyword Research
See what keywords you need to rank for. For example if you own party buses and you're in Seattle, then you want to rank for:
Party Bus in Seattle
Best Party Bus in Seattle
Best Party bus Service Seattle
As you can see below, someone is already doing a SEO good job for these searches.
2. Get Quality Backlinks 📧
If many different pages link to your website, Google understands that as validation that you are a legit business.
Therefore the more links you have to your website, the easier it is to rank in top positions.
3. Page Speed
If someone finds you on Google organically, goes on your website, but it's slow.. they will bounce.
If too many people bounce from your page, Google sees that as a negative experience for their Google Search customers and your ranking will decrease.
You can run a free Page speed test here.
An easy fix is usually to optimize all your images for web.
4. Create Blogs to Rank on Google ⭐️
If you want to rank for more keywords, you have to write blogs.
You're blogs should be about topics that people who are trying to book your service are looking for.
For the example we had above, the party bus company in Seattle, a blog post idea could be: What is the best party bus company in Seattle?
In this blog post you would describe all the reasons why you are the best in your area.
At Moovs we build SEO optimized websites and also offer very affordable SEO services. Let us know if you want a free marketing consultation.
