Creating a website in the transportation industry can be overwhelming. With so many resources out there, and many outdated ideas, it's hard to find what will work for your chauffeured transportation company.
Well look no further- your friends at Moovs have scanned 100s of pages to compile the 6 best tips to delight your customers. And as always, feel free to reach out directly if you have any questions.
Coding your own website by yourself or with the help of some friends is almost always a bad idea. Instead there are many tools out there that make building a website easy. Great examples include Wix, Squarespace, Webflow or Wordpress. Moovs also builds website specialized for the transportation industry- let us know if you would like us to build your high converting website. Click Here to schedule a quick call.
Okay now you have the software to build your website, but what do you put on there. Don't get ahead of yourself, instead start with the Why? and Who? Put differently think about your purpose and the target customer. From there, everything else will be much easier. And remember to mention your value and target customer throughout the flow of the landing page. For example if you do high end VIP transportation, the images and language should express this feeling. If you do transportation mostly for parties, make sure your target audience can see this on your website.
In our industry over 60% of users are on mobile. It's simple, if your landing page is not mobile friendly, it's not a good landing page. All software today has a simple way to show what you're website looks like on mobile and we also suggest you pulling out your phone to see if if the website works for you. This is where the website tools we mentioned in point 1 and our own services will be super helpful. Companies that focus on website building now always include the mobile capabilities.
Speed is the currency of the future. With lower attention spans and customer's expectation for lightning fast products, your website cannot lag or have long loading times. Have. you ever landed on a website and it took too long to load, so you just left to another website? Most people do that. Unsure of your website speed? You've come to the right place, easily check your speed on mobile and desktop here.
Once you have released your website, the job is not done. Ask for feedback from your customers, maybe those who book with you the most to see what's working and what's not. The best critic are the users who actually buy from you, not your friends. Listen to them, and make the necessary adjustments. That way you're always one step ahead.
Have you heard of the saying geniuses stand on other geniuses shoulders? If you want to be great you have to look at other greats. The best way to get inspired is to browse around. If you remember a great website experience that you had in the past, revisit that website and see what they did well. Gather intel on the competition’s websites and websites in other industries. Usually, a couple minutes of looking around can inspire new directions or innovative ways to delight your customers.